![]() ![]() Her producing credits include View From the Top, The Fighter, Limitless, Dallas Buyers Club, and last year’s Call Jane. “So that’s important for her journey.”īrenner is a Hollywood veteran who spent years at Miramax, 20th Century Fox, and Relativity Media before the Mattel job came along. “But the word ‘stereotypical’ is important because she is already putting parameters around herself that she is, later in the movie, going to step out of and break free,” Robbie told the New York Times. Gerwig and Margot Robbie have said Mattel gave them creative freedom but addressed specific concerns along the way, like the protagonist self-identifying as Stereotypical Barbie. Greta Gerwig’s meta approach to the popular, polarizing doll has made it one of 2023’s highest-profile releases, capable of outgrossing even a highly anticipated Christopher Nolan thriller. A handful have already been formally announced, including Hot Wheels, Magic 8 Ball, Uno, Polly Pocket (to be directed by Lena Dunham), and an adult take on Barney starring Daniel Kaluuya.īarbie is fertile ground for the toy company’s entrée into franchise filmmaking: It’s slated to make enough money to fund every Mattel executive’s Dreamhouse and then some. Seven years later, she has a list of 45 properties being cultivated for the big screen. Brenner’s first task as head of Mattel’s new film division was to resuscitate Barbie and inaugurate a booming slate of I.P.-driven adaptations. Along the way, accomplished names like Diablo Cody, Amy Schumer, and Sex and the City writer Jenny Bicks were attached, but no one could agree on what the movie should entail. Universal had started developing the project in 2009 but dropped it in 2014, after which Sony took a stab, hoping to launch a new franchise. ![]() ![]() When Robbie Brenner arrived at Mattel in 2018, Barbie was dead. Mattel executive Robbie Brenner, head of the toy company’s film division, tells us what it took to save the long-gestating adaptation. ![]()
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